| You probably want to live the American dream (or | | | | automatically choose the adverts that go onto your |
| anyone else's... so long as it brings in some wealth!) | | | | page for you. They'll be related to the content on |
| There's a famous saying - TANSTAAFL - or for | | | | your page. So if you're talking about dancing... you'll |
| those who don't know the basics of abbreviations | | | | probably get adverts dealing with dancing teachers, |
| "There ain't no such thing as a free lunch!" What's | | | | dancing moves, dancing videos - everything dancing. |
| really amazing about those who talk this way is that | | | | And so on. |
| they're simply not that interested in sharing anything | | | | Here's the great part now. People who are reading |
| for nothing. Actually, there is a strange concept in the | | | | your page (which is about dancing of course!) will be |
| universe - the more one gives, the more one gets | | | | interested in... DANCING! So they'll be checking out |
| back. And nobody ever mentions money as being the | | | | the rest of your page for anything they can see |
| only option here. | | | | about dancing. They'll see a few of the terrific |
| The creators of Google are millionaires (and more!) | | | | adverts you've worked so hard to put up. One will |
| But how do they make their money? If only WE | | | | direct them to a page to learn about dancing, |
| could know something about their thinking, maybe | | | | another to find dancing teachers etc. as above. Then |
| we too could make it big! For those - not in the | | | | comes the good news. They're going to click on it to |
| know, you'll probably know Google as a search | | | | be taken to that page - and here's where Google |
| engine. Things are just simple with Google. You want | | | | AdSense kicks in! |
| to find something on the Internet, so you type in | | | | You're going to receive some extra bonus spending |
| and do a search. You can type anything you want | | | | pocket money for all your hard work. Once a person |
| (and you'll probably get it!) You can find web entries, | | | | clicks on that small advert, you'll be paid anywhere |
| category entries, images, videos - anything! Then you | | | | from 20 American cents to perhaps even 40 or 50 |
| finish up with Google by choosing your website from | | | | cents. (This is all dependent upon complex |
| them and off you go venturing into the wide open | | | | programming by Google, and can only be understood |
| spaces of cyberspace! | | | | through a lot more learning than a short article like |
| How could Google make so much money from this - | | | | this!) Now... everyone gets happy. You see, Mrs |
| you probably ask! When was the last time you paid | | | | Dancing Teacher really wants you to see her page, |
| Google for doing a search? Did they ever send you | | | | so she has already registered with Google and paid |
| an invoice for the millions of searches you've done | | | | them for this advert. In fact, she may have paid |
| already?! So how are they making all their money?! | | | | them a dollar for each time the advert is clicked |
| Google must understand the real dynamics of what | | | | upon. What's a dollar, if she can get you to order her |
| sharing is all about, and how to go about doing it | | | | latest $500 fancy dance moves video?! Google are |
| right, so that those parting with their money will | | | | happy because they got the $1 already from the |
| want to - because it's beneficial for them to, and | | | | dance teacher, and because you've helped, Google |
| those who want to help those part with their money | | | | wants you to share in the profit, so they give you |
| - also want to make it as easy and comfortable as | | | | some 30 cents or the like. There you go, everyone is |
| possible. They're geniuses! | | | | happy and everyone wins! |
| In 2000, Google set up the most amazing program to | | | | In summary, that's how many sites are able to |
| benefit anyone interested in making money through | | | | continue without any payment at all. It's called |
| the Internet. ANYONE can use it and ANYONE can | | | | advertising, and the sponsors are to be thanked for |
| literally make fortunes of wealth from it. The better | | | | all their help. They feel that these pages are really |
| you understand it, the faster you'll be able to bring in | | | | helping them generate business. And of course, those |
| a steady income for doing... nothing! Okay, not | | | | using these facilities are grateful for their terrific work |
| nothing entirely, but let's fantasize for a moment: | | | | that they do too. So one puts up their advert and |
| Imagine adding to your blog or website on a regular | | | | hope and pray that others will want to learn more |
| basis. You love writing about... whatever it is you love | | | | about their things - which they often do want! Once |
| writing about! Every day you teach people all sorts of | | | | they do, we all win, and through these advertisers |
| new things. You get to express yourself, others get | | | | supporting those using AdSense, they can continue |
| to enjoy your writing, and you're making millions from | | | | to publish even more of the things they enjoy writing |
| it - without anyone actually paying you... anyone | | | | about. Of course, there are not just a few experts |
| except for Google that is! | | | | out there using AdSense. Practically every web page |
| Here's how they work. They have a program known | | | | does today. And we all do it to help each other. |
| as AdSense. They have the flip-side of this which is | | | | Naturally, clicking on the adverts for no purpose is |
| called AdWords - which we'll learn more about in a | | | | theft, as is doing so just for the sake of helping your |
| later article. AdSense makes sense. AdSense makes | | | | buddy bring in a few extra bob. By the way, don't |
| cents. AdSense adds cents (and sense!) In fact, it | | | | think you can click on your adverts on the page. |
| even adds dollars! | | | | Once Google sees you're doing this (just call them |
| Advertising for others and helping them is your | | | | BIG BROTHER), they'll simply cancel your account. |
| surest way of bringing in an income for yourself. | | | | You've got to be fair and honest (not only with |
| Think of it like this. If you are able to help another | | | | Google, but with everyone else in the world as well!) |
| make a sale - he'll be happy. He'll then pay you for | | | | The main thing to be aware of is that you put your |
| your help. You didn't even need a product! You simply | | | | adverts up without expecting anything in return. You |
| told someone about someone else's product; they | | | | just go ahead and continue publishing on your |
| bought it, and Mr. Seller signs a check to give you | | | | fantastic web blog or web site. |
| some commission for all the great work done! | | | | If your content on your web site or blog is good - |
| You've probably seen AdSense on every single web | | | | and it will keep people coming back for more, then of |
| page or blog page you've visited, but have you paid | | | | course, more people will be looking at the page |
| attention to how it actually works? | | | | regularly, and that means that more people will be |
| It's simple. Lets call Mr Advertiser - "John"! Now, John | | | | viewing the adverts too. So the best way of |
| wants to sell his latest electric car that he's recently | | | | increasing the hits through the AdSense adverts is to |
| made up. Well, he feels that he needs to show | | | | bring good content to your blog to encourage people |
| everyone the benefits of it and doing so in the space | | | | to come back for more! |
| of a few textual lines won't help much (he's probably | | | | It's a great deal and everybody wins. You can too! |
| right!) So he sets up a web page devoted to show | | | | There's much more to learn, and it's really all quite fun |
| how his electric car works. He's got pictures on his | | | | and easy! This is really just an introduction. There are |
| site, videos, musical videos (to get you all excited!) | | | | other ways to generate income through external |
| lots of information, prices and of course big "BUY ME" | | | | adverts - Google AdSense is just one of them. In |
| buttons all over the page. Once you'll click there and | | | | future articles, I hope to cover topics like selling |
| enter your credit card info, John will check his Paypal | | | | others' books on your site, or others' shoes... or |
| (discussed in a previously published article) with a | | | | whatever. You'll get 5% commission and even more |
| HUGE amount in it, and get so excited that he'll now | | | | on many. It all adds up and the more you get out |
| send the car express mail to your home! | | | | there, the more likely you are to succeed. |
| Okay, but John's page isn't so well known. Actually | | | | Let's set up our Google AdSense and get an advert |
| he'd like the entire world to know about it! Everyone | | | | to get started: |
| knows Google, so if he can just buddy buddy up | | | | 1. Log in to 2. Click on "Sign up Now" |
| with Google, he'll get the whole world informed about | | | | 3. You'll need to have set up your blog or website |
| his website and his car! So what he does first is to | | | | first... |
| set up some really good adverts (which he designs in | | | | 4. Enter your web or blog address and fill in the |
| Adwords). He calls his ad "Electric Car" and then | | | | remainder of the details. Make sure you enter the |
| writes underneath this "Car that runs on electricity." | | | | "payee name" exactly. You'll be getting a check and |
| On the second line he says "Woohooo!!! Buy it here!" | | | | you don't want problems with the bank. Actually you |
| Then there's a link that takes one directly to his site - | | | | can also set up your bank account directly with them |
| or alternatively you can just click on the advert and | | | | and they will deposit the money directly into it! |
| be "transported" (without gas or electricity, save for | | | | 5. Submit your information |
| that being used by your laptop) to his page. There | | | | 6. DONE! |
| you'll pick up an electric car for the special of just 2 | | | | Once you're registered you'll be taken to an interface |
| million dollars - terrific! | | | | which will allow you to start designing your AdSense |
| Imagine that all this takes place by John having to | | | | ads. Get some ideas by paying attention to how |
| pay only some 40 American cents (or less?) Actually | | | | others use the AdSense adverts. |
| it does! This is AdSense. | | | | Good luck! |
| Your job is to put his advert on your web page or | | | | The great thing is the lesson learned from it all. Be |
| blog. Don't worry, Google does all the hard work and | | | | open to helping others. When you help others, they'll |
| you just put in the given code. | | | | help you and everyone benefits. There really is never |
| The short of it is like this: You're going to register | | | | a need for jealousy. Kindness and cooperation with |
| with AdSense. After that, you'll be able to put some | | | | each other makes for far greater success than |
| code onto your web page or blog page. Google will | | | | limitations, jealousy and envy of others. |