| In order to develop an effective dance studio | | | | your site to receive direct response marketing. |
| marketing strategy, you must first identify the right | | | | A pull strategy consists of: |
| families or dancers to target. A solid understanding of | | | | |
| your target market will save you money, increase | | | | 1. Targeting a broad audience and allowing |
| your response rate, and generate a higher return on | | | | prospective paying students or parents to |
| investment from your marketing efforts and is just | | | | "self-qualify" themselves for your dance studio. |
| plain smart dance studio business | | | | 2. Generating "buzz" about your dance studio through |
| management.target-market | | | | PR, community events, online content syndication |
| Potential paying parents or dancers experience a | | | | (blogs, forums, facebook, twitter), word of mouth, |
| range of business and personal pains and have | | | | and referral programs. |
| different motivations for looking at your dance studio | | | | 3. Developing a highly visible brand to pull students in |
| over the others in your area. Your messaging should | | | | and encourage them to learn more about your |
| speak to those pains and motivations; a | | | | exciting dance studio. |
| one-size-fits-all approach will not be effective in | | | | Both methods can drive excellent response rates, |
| driving new students to your studio. | | | | especially when used in tandem, but in a down |
| There are two primary strategies that you can | | | | economy, pull tactics are particularly effective for |
| employ to reach your target market: PUSH or PULL. | | | | dance studio marketing. Why? Because right now, |
| A push strategy consists of: | | | | parents are carefully managing their budgets and |
| | | | don't want to be "sold" to. Instead, they want |
| 1. Singling out specific members of your target | | | | access to valuable information that will help them |
| market by purchasing lists from list brokers or | | | | make the right choice about where to have their |
| publications for you local community. | | | | students dance. So the best way to leverage the |
| 2. Pushing your message to the target market | | | | current market to your advantage is to make your |
| through print advertising, banner ads, e-mail | | | | website an oasis of knowledge that will pull prospects |
| marketing, telemarketing, and direct mail campaigns. | | | | to you then encouraging them to sign up for that |
| 3. Seeking a direct response from these prospects to | | | | info and use Dance Studio Marketing Systems to do |
| visit your studio, not visit your studio, or sign up on | | | | the rest. It will pay off! |