How Ballroom Dance Helped Build My Business

Dance has been a wonderful influence in my world,Crosse, Winona, Rushford, Caledonia, Onalaska and
so many benefits realized including… first an activemore.  But I was still hungry to grow my
activity where I could not only get exercise but letlife’s work as expressed by my Move As
go of the concerns experienced as a buddingOne™ programs. And surprisingly, I found dance to
entrepreneur. Secondly, I was introduced to a wholebe a fabulous marketing tool that introduced me to
new grouping of friends and social gatherings thatsome of the more influential members of the
were centered on dance rather than alcohol. Third, Icommunity who would later invite me into their
was able to explore a whole different way tobusinesses to guide their teams to “move as
connect with myself and communicate with anotherone” toward productivity and profitability. Further, I
person that was extremely free and exhilarating forused the concepts of dance to help convey
me. A delightful journeyDance has been a wonderfulmessages in my teachings and presentations. And I
influence in my world. I began studying in June 1998found my speaking improved considerably as I drew
at The Dancers Studio with Adam Gordon, now aon my experience of dance; I was a fuller
dear friend. I remember walking into the studio andembodiment of myself, expressing in whole body, as
thinking…what a fun atmosphere, no one could beI spoke in front of larger audiences.Life changes
unhappy here. It was at this time in my life when Ibrought me backIn the meantime, my daughter
began my own business, Move As One, as anmarried and located herself in south Minneapolis.
independent consultant and coach for individuals andShortly after marriage, they began having babies.
organizations. After existing in large consultingI’m now the proud grandma of 2 beautiful
companies where my social life was completelyboys and a new baby girl. I found I could no longer
absorbed by their functions, I was now left withstay away, so I moved back to the Twin Cities last
more choice as to how to fill my social calendar. Plusyear, in 2007. Plus the middle child, Maximilian, had
my daughter was near the end of her high-schoolopen heart surgery immediately after birth, and
days and wanted to spend less time with…mom. Ialthough he’s perfectly healthy now, I decided
was on the cusp of being an empty nester andto be more readily available, as well as more active in
unsure about what was next. Thus began mytheir lives.I realize now that La Crosse was a
journey into the world of ballroom dance.  And whatwonderful experiment of success…and Minneapolis
a delightful journey, so many benefits realizedis my home and obviously offers a much larger
including… first an active activity where I could notmarket. My consulting and coaching business is my
only get exercise but let go of the concernsfoundational work here, but I continue to dabble in
experienced as a budding entrepreneur. Secondly Iteaching ballroom dance. The dance of lifeAfter
was introduced to a whole new grouping of friendsoffering a few dance classes at St. Joan of Arc last
and social gatherings that were centered on dancesummer, I decided I wanted a more permanent
rather than alcohol. Third I was able to explore ahome. But where can I teach? In February of this
whole different way to connect with myself andyear, one of my coaching clients told me about the
communicate with another person that wasarticle in the Star Tribune about Jeff Nehrbass, a
extremely free and exhilarating for me. (I continue toLutheran minister as well as ballroom dance teacher,
think about writing a book, Finding God on theand owner of On Your Toes/Retro Ballroom. In the
Dance-floor) My business grewThen later dancearticle, he spoke about the concepts of dance in
added to my livelihood. Unplanned by me, I begansimilar ways. So I stopped by his studio and he not
teaching dance. After moving to La Crosse,only had teaching openings, but immediately put me
Wisconsin area in 2002, I found dance to be nearlyto work with some group and private lessons.  We
non-existent there. To keep my sanity and keepare now offering a joint workshop to dance students
dancing, I offered a few group classes. I was thenthat we call “Ballroom Dance as a Springboard into
invited to join a historic renovation project in ViroquaPositive Life Choices”. Here is a sampling of
where I could open a dance studio, Slippers, or rathermodules:1)    Presence of Being2)    Cooperative
a creative arts center, in which I hosted otherTeamwork3)    Clarity of Direction4)    Emotion
events of music, theatre, art and dance. Thein MotionI’m excited to combine some of my
community was delighted with this center andlife’s work in my dance classes and grateful
Slippers was nominated main-street business of thethat Jeff has a similar mission. So who knows what is
year in Wisconsin in 2004. My reputation grew and Inext - life is a dance! But I know dance will continue
became known as the resident pro with requests forfor me and I always look forward to sharing this
dance classes from the surrounding areas including Lajoyful expression with others.