| You can learn a lot about email marketing from Latin | | | | prospects from A-Z step by step. |
| dancing. In fact you can learn the biggest secret to | | | | Also in dancing your moves are fluid - they flow with |
| exploding your profits in nearly any market. | | | | the music and your partner. |
| I do a little Latin dancing. That's how I met my | | | | And that's how your marketing should be - each step |
| beautiful fiancee Pamela - a real live rocket scientist. | | | | should flow with your prospect, where they're at and |
| She must be the most stunning rocket scientist in | | | | their needs and desires. |
| history. No wonder Columbia crashed. | | | | So look at what key information your prospect |
| Just kidding - she had nothing to do with that | | | | needs to make a buying decision and then use your |
| particular space shuttle. The space shuttle she | | | | email autoresponder series to get that information to |
| worked with came home just fine. | | | | them at key times. |
| Why do I say Latin dancing can explode your | | | | Emails leading to short reports, audio and video are |
| marketing profits...? | | | | very powerful. |
| In salsa dancing there are 6 steps in the basic | | | | Most important is to constantly analyze and improve |
| movement (3 forward, 3 back). In cha cha there are | | | | on the way you help your prospects step by step to |
| 10. | | | | understand exactly how and why it will benefit them |
| When you learn to dance you quickly learn that there | | | | to do business with you. |
| are a series of steps required to do a movement | | | | I've set up email lists where over 60% of the |
| properly. It's the same with email marketing. | | | | subscribers click through to the site from an email. |
| People go through a process before they buy and | | | | Most email marketers are lucky to get a 5% click |
| generally speaking the process is longer the higher | | | | through rate. |
| the price of the product or service. Most people will | | | | The secret to creating a powerful email list is to |
| take a lot longer to buy a house than a bag of | | | | really think through how you can give outstanding |
| apples for example. | | | | value to your list FIRST. |
| One study showed that most people buy AFTER the | | | | Then think about creating a sequence of emails |
| sixth contact from a sales person. | | | | where you might send out links to quality content in |
| Understanding this will help you create the multiple | | | | 2 emails then a link to a product offer then 2 more |
| steps you need in your marketing to take your | | | | links to quality content and so on. |