| One of the more difficult parts of being an | | | | allegiance to their "team" by wearing t-shirts with |
| independent teacher of dance is promoting your | | | | your name on them, carrying your name on their kit |
| studio. Advertisements only go so far. Promotional | | | | bags - even carting about sports bottles and travel |
| products can help you put your studio and your | | | | mugs with your name on them. Every t-shirt, sports |
| dancers in the limelight consistently. Here are just a | | | | mug and kit bag that's walking around town with |
| few of the ways that you can use promotional | | | | your name on it makes your studio more visible to |
| products as a professional dance teacher. | | | | parents looking for a dance school for their children. |
| Attract new students | | | | Motivate your dancers to excel |
| Upsell existing students | | | | Give out monthly and annual awards to students in |
| Promote studio name recognition | | | | each of your age levels for the most improved |
| Motivate your dancers to excel | | | | student or to students who achieve special goals. |
| Create a team spirit among your dancers | | | | T-shirts, studio mugs, kit bags and nearly any other |
| Thank your students (and their parents) for their | | | | item with the studio name on them make great |
| support | | | | achievement awards - and for those special awards, |
| Raise money for special events | | | | design a unique t-shirt that's only given to the |
| There are many promotional products that are | | | | "Dancer of the Month". |
| especially suited for each of these purposes. Take a | | | | Foster Team Spirit |
| look at some of the specific ways that your dance | | | | Nothing promotes team spirit quite so much as |
| studio could be using promotional products to train | | | | looking like a team. Studio t-shirts, team jackets and |
| the spotlight on the talent in your stable. | | | | matching kit bags are especially attractive to |
| Attract New Students | | | | pre-teen and teen girls that make up the bulk of any |
| Be sure to participate in youth fairs and festivals | | | | studio's clients. Play into their desire to be part of |
| where parents will spot you. Arrange an attractive | | | | something special by offering a variety of |
| display of various promotional products - t-shirts, | | | | promotional apparel through your studio store and as |
| jackets and roll bags - at your table along with | | | | special awards. |
| printed leaflets that show your dancers having fun | | | | Thank your students (and their parents) |
| together. You might offer a free kit bag with every | | | | One of the most common uses of promotional |
| new registration at the cost of about one week's | | | | products is as business appreciation gifts. There are |
| lesson. | | | | many types of promotional products that you can |
| Upsell existing students | | | | use this way, but one that will stand out in the minds |
| Want to motivate your students to take a second | | | | of your students - as well as being used and seen |
| or third class? Offer studio jackets to those who | | | | every day - is a calendar with photos of your |
| take three or more classes a week. You can also | | | | students for each month. |
| offer the jackets for sale at a profit to those who | | | | Raise money for special events |
| take fewer classes. | | | | Why turn to chocolate bars or candles? There's a |
| Promote studio name recognition | | | | wide variety of promotional products that you can |
| Be sure to stock a studio store with promotional | | | | sell as fund-raisers for entry fees and travel |
| products emblazoned with the name and emblem of | | | | expenses to competitions. Among them are car |
| your studio. Your dancers will love showing their | | | | stickers, mugs, t-shirts and jackets. |