| When you start to write an article, you must know | | | | in the core keyword or keyword phrase people may |
| exactly who you are writing for (this refers to your | | | | be searching for. For example, if you teach dance to |
| target audience) and what the goal is that you hope | | | | children and are looking for people who may want to |
| to achieve (what you are trying to get them to do, | | | | purchase a video on this topic, start with the words |
| whether it is to buy something or to take another | | | | 'children's dance' when you begin. You will then see |
| action). Unless you know why you are writing, you | | | | how many people are doing a search for this |
| are not ready to begin. | | | | keyword phrase, as well as other search terms they |
| The most important aspect of your article is the | | | | are using. Finally type in 'children's dance video' and |
| keywords that it targets. Keywords are the words | | | | you will see that there are people who are looking |
| people use when they are searching for information | | | | specifically for this phrase. |
| on your topic. For example, if you are searching for a | | | | The more specific you get, the smaller the number |
| new dentist, you may type in the word 'dentist' and | | | | of searches. We refer to these as long-tail keywords |
| then the name of your city or town. If that dentist | | | | because they are targeting a small number of people |
| was for your child, you might type in 'children's | | | | who are interested in that niche. In your article title, |
| dentist', 'dentist for kids', or 'pediatric dentist', along | | | | use both a highly searched phrase as well as a |
| with the name of your city. | | | | long-tail phrase, even if the title sounds awkward to |
| The way to find out which keywords people are | | | | you. The people who are looking for that specific |
| using to search for your topic is to visit Google's free | | | | information, such as where to find a dance video for |
| keyword tool. It is called the Keyword Tool External | | | | their children, are your most highly qualified leads. |
| and can be found by doing a search on Google for | | | | Send your readers back to your blog or to an optin |
| the phrase keyword tool. You will want to bookmark | | | | page where they can receive more information on |
| this site because it will be on that you visit quite | | | | your topic, as well as leave their name and email |
| often as you are building your online business. | | | | address so that you can stay in touch with them. |
| Start your keyword search using this tool by typing | | | | |