| Beto Perez is the creator of Zumba. Beto was born | | | | products to the companies fitness line. Recently he |
| in Colombia, South America and is the founding father | | | | launched a dance workout for individuals who are |
| of Zumba and national director of the Master trainers | | | | complete beginners, never having exercised much |
| team. Beto Perez is also a professional dancer and a | | | | before; active older adults and individuals who are |
| celebrity choreographer. He is a genius behind some | | | | physically limited. He called this product Zumba Gold. |
| of the exciting choreography of Shakira and other | | | | In addition, another recent release is a product design |
| celebrities. By the way in Colombia the word "Zumba" | | | | for kids. With most young children not getting enough |
| is slang for having fun and moving fast. His style of | | | | physical exercise this new product has received an |
| aerobics dance workout uses Latin inspired dance | | | | overwhelming response. The new Zumba kids |
| steps such as Salsa, Merengue, Flamenco and Samba. | | | | program is providing children with the ability to |
| Recently hip hop and other exciting dances have | | | | exercise and at the same time have fun. |
| been added to the dance mix. | | | | The international market has not been neglected the |
| Beto Perez created this Latin-based dance workout | | | | company just recently opened up China and has |
| quite by accident, as the story goes one day as he | | | | representatives in over 40 different countries |
| rushed out of this house to teach his aerobics class | | | | throughout the world. This Latin dance workout is |
| he forgot his regular music tapes. As soon as he | | | | taking over the world. |
| realized this, he grabbed some Latin music tapes that | | | | The company has aligned itself with Mark Burnett |
| were in his car and began teaching the class to this | | | | productions (of "Survivor" fame) and Emilio Estefan |
| music. The class exploded and became the most | | | | (husband of Gloria Estefan) to begin marketing the |
| popular class in Colombia. He named this class | | | | fitness dance products in the Hispanic market through |
| "Rumbacize." | | | | television. But Mr. Burnett is not the only one in |
| By 1999 Beto Perez had arrived in the United States, | | | | Hollywood to have noticed the incredible popularity of |
| more specifically Miami, Florida.While he was working | | | | this Latin inspireddance workout. Many famous A-list |
| in one of the top gymnasiums in Miami he ran across | | | | Hollywood celebrities such as Ricky Martin, Eva LaRue |
| two young entrepreneurs who convinced him to | | | | (C.S.I. Miami), Vivica A. Fox (Curb Your |
| begin marketing his fitness dance workout and to | | | | Enthusiasm), Stacy Kiebler (Dancing with the |
| change its name. By 2008 the small aerobic fitness | | | | Stars), Hunter Tylo (The Bold & the |
| company had well over 20,000 certified instructors | | | | Beautiful), and former Miss Universe Dayanara |
| and DVD sales in excess of 3 million. | | | | Torres have ditched the workout and joined the |
| (Recently Beto has added different music to the | | | | party with ZUMBA. from a small boy in South |
| fitness workout, introducing a little bit of country | | | | America to an American success story once again |
| music, funk rock 'n roll and many other exciting | | | | Alberto Beto Perez has proven that the American |
| beats.) However, he has also been adding additional | | | | dream is real. |