| You probably know exactly how many visitors you | | | | engines like Overture or Google AdWords. They |
| get to your website and to individual pages on your | | | | notice their links are getting abnormal numbers of |
| site. You probably know which are new visitors and | | | | clicks, eating up their advertising budget with few if |
| which are those returning several times per day. And | | | | any sales. Frequently Geo Detection will reveal the |
| I'm sure you would agree it's important to know | | | | clicks are coming from one of several countries |
| those kinds of statistics. | | | | where almost all the traffic is fraudulent, pointing to |
| Now it's becoming increasingly important to know | | | | the possibility crooks are using software to click |
| WHICH COUNTRIES your website visitors are coming | | | | through your pay-per-click links automatically |
| from. This kind of country-tracking technology has | | | | throughout the day. It's a common and growing |
| been done privately by major corporations for years. | | | | problem. |
| Only recently has Geo Detection become easily | | | | Geo Detection can also be used to BAN lists of |
| available to small businesses and individual website | | | | countries from access to your site. You might ban all |
| owners. | | | | countries known to be havens for criminals and con |
| In today's global Internet economy, Geo Detection is | | | | artists. This can dramatically cut down on fraudulent |
| gaining dominant importance. Here are a few reasons | | | | orders and is actively being used by many major |
| why: | | | | sites today. |
| Some recording artists don't do especially well in their | | | | If your product, service, or opportunity is only |
| home United States, but may rocket to number one | | | | offered in the U.S. or the U.S. and Canada, Geo |
| in Brazil or Scandinavia. Likewise, you have a product | | | | Detection can insure only those residents are allowed |
| or service that you think isn't selling even though | | | | to view your site. This instantly solves the problem |
| you're getting plenty of hits to your site. The | | | | of unqualified buyers purchasing from you. You spend |
| problem is often that your product or service is wildly | | | | less time solving problems and more time making |
| popular, but only in a few countries who can't use | | | | money. |
| your payment and shipping methods. Knowing which | | | | Look into the ways Geo Detection can improve your |
| countries your visitors are coming from could help | | | | site's sales and eliminate management headaches. It's |
| you zero in on sales. | | | | an idea whose time has come for small businesses |
| Often sites will advertise on pay-per-click search | | | | and website owners. |