| Making Money With Information Products | | | | on your information product, which should give some |
| | | | step-by-step advice on how to overcome a particular |
| Profit Puppy Ecourse No.8 | | | | problem or achieve a particular goal (there's more |
| Making money with information products | | | | about picking your topic below). Just remember that |
| -Guys, this is one of the most powerful business | | | | when you start recording you deliver the essence of |
| strategies on the internet!- | | | | your experience (or research) in an entertaining and |
| So have you ever thought about becoming an | | | | concise way. If you are producing an instructional CD |
| infopreneur? | | | | or tape, a simplified and bare bones approach is often |
| Info marketing is a multi-million dollar industry which is | | | | best. Come up with steps that will help your |
| still open to just about anyone with a good idea. | | | | customers achieve their desired goal/s. |
| There's the potential to earn a six figure income from | | | | When you're ready to go, shut off the phones and |
| selling your own tapes, ebooks, videos, reports, CD's, | | | | start recording (it's also a good idea to have a script |
| ezines and DVDS to name a few. | | | | in front of you). Record your tape in less than 60 |
| I actually know a few people who are making millions | | | | minutes. Play it to your friends, make any changes |
| a year through home-based operations (and a few | | | | you think might be worthwhile based on their advice. |
| others who have been able to subsidize their incomes | | | | When you're happy with the final product, create |
| from low risk business ideas). In most cases, all it | | | | some duplicates (or get someone to do it for you) |
| took was some good market research and the get | | | | and then start selling your product on the Internet - |
| up and go to actually put the information product | | | | It's that easy! |
| together. | | | | Making your own DVD information product |
| Believe it or not, that's the biggest obstacle to | | | | If you think your idea is an exceptional one, or |
| overcome when putting together an ebook or DVD | | | | something that could work better visually, then you |
| product is actually having the motivation to get | | | | might consider producing your own DVD of Special |
| started - it's not as hard as it sounds! | | | | Interest Video (SIV's). This type of information |
| The most common, and usually the most successful | | | | product (often referred to as Guerilla Video) is |
| information products are e-books, audio cd / tapes | | | | becoming more popular as the required production |
| and increasingly, DVD's. We'll take a look at each of | | | | technology becomes more accessible. Anyone with a |
| these categories below: | | | | DVC, a computer and some editing software can |
| Writing a successful ebook | | | | now make fairly professional looking DVD's. |
| You really have 2 options here. You can develop the | | | | DVD's like tapes and CD's are also more valuable in |
| content of the e-book yourself, or you can get | | | | terms of what your customer might pay for them; |
| someone to do it for you. There's a few other ways | | | | although they are more expensive to produce, |
| you can go about creating an e-book, for instance, | | | | people are more likely to pay extra money to watch |
| obtaining the rights to an out of print book, but | | | | a DVD (especially if it can show them how to do |
| these methods and considerably more complex and | | | | something instead of having to listen or read about |
| don't offer any guarantees. | | | | it). For example, showing someone how to dance or |
| If you're a semi-confident writer, my advice would be | | | | swing a golf club would be much more valuable then |
| to try and write the book yourself. A good way to | | | | telling them how to do it. |
| start is to write about something that you are | | | | Remember that the 'if you can't do it, get someone |
| interested in - spend 15 minutes a day putting down | | | | else to' principle applies for DVD's and audio |
| your ideas, if you find you are struggling, do your | | | | information products as well. It will cost you a little |
| best to outline your ideas and then investigate the | | | | extra, but will usually be worth it in the long run. |
| possibility of hiring a writer to research and draft the | | | | Regardless of your current level of video expertise, if |
| remainder of your ebook. | | | | you have the basic equipment, you can produce your |
| There are loads of good writers around who will put | | | | own SIV. The first time around, you should consult |
| together polished and concise copy for around 10 | | | | with a sound and lighting technician and hire a video |
| cents per word. Take a look at for more information | | | | editor who can help you assemble your masterpiece. |
| about finding a freelance writer. | | | | Picking a topic and selling it |
| Some writers expect up to $175 US an hour for their | | | | I probably should have covered this at the beginning? |
| services, although thanks to the internet, it's not | | | | Anyway, by now you've probably got 3-4 ideas for |
| impossible to find a reasonably talented scribe for | | | | your own e-book? If not, you'd better get |
| around 10 cents per word. It's important that you are | | | | brainstorming! |
| clear in what you want to achieve when advertising a | | | | Have you ever trained an animal? There's a product |
| project so that you attract someone who is suited | | | | right there. Do you have a fantastic way to save |
| to the project. If you don't have any luck with Elance | | | | money? There's another product. Do you know how |
| or Freelance Writers, you could also try posting to | | | | to build anything? That's definitely a product. There's |
| Yahoo Groups or approaching people at your local uni. | | | | potential for information products all around you. The |
| It's important to remember that your reader | | | | most important thing is that you research you target |
| probably won't be too concerned about your | | | | market properly and find out what they are |
| command of the English language - just make sure | | | | interested in. A great way to do this is to post a |
| you clearly explain your concepts and ideas (especially | | | | short online questionnaire which you can advertise |
| if you are writing a "how-to" style ebook). For more | | | | through pay per click Google Adwords. You could |
| information about writing and marketing e-books, visit | | | | offer to give away a free copy of your product to |
| where you will find a number of valuable resources. | | | | anyone who helps you out with your market |
| Audio CD's and Tapes | | | | research. |
| If you don't fancy yourself as a writer whatsoever, | | | | Before marketing your product, decide how much it's |
| another option you have is to create and audio tape | | | | worth: as a rough guide, you can sell an audio tape |
| or CD. It's not as expensive as you might think, and | | | | for at least $10 - $30 or a series of tapes for a lot |
| audio products still have great appeal for buyers. | | | | more (depending on the subject) and you should be |
| While DVD's and Videos have become easier to | | | | able to double that price for a CD or DVD product. |
| create, tapes and CD's are still the mainstay of the | | | | At the end of the day you really have to test your |
| information product world. The reason of this is that | | | | price -you need to understand how much the market |
| media savvy buyers aren't enticed by the often | | | | values your information. If your product can help |
| amateurish production qualities of video or DVD info | | | | other people earn money, you should be able to sell |
| products. Another advantage of tapes and CD's is | | | | it for $97 per unit or more. If you're trying to market |
| that you can listen to them anywhere, for example in | | | | a dog grooming manual you may find it more difficult |
| your car on the way to work. | | | | to generate good returns - you must pick your topic |
| To produce a CD or Tape of reasonable quality, you | | | | carefully. |
| are going to need to purchase (or hire) the | | | | Some killer website copy, targeted ads and |
| necessary equipment. If you can afford to buy some | | | | packaging can all help add value to your product. You |
| studio time, it's worthwhile, but if you just starting | | | | will also need a merchant account so you can accept |
| out, it's an undue expense that you can avoid. Your | | | | payment for your information product. Visit to learn |
| local electronics store should be able to arm you with | | | | more about merchant accounts. |
| a noise reducing microphone and some high quality | | | | E-books, tapes and SIV information Products can be |
| audio tapes (although you could record your to your | | | | the ideal business to start - they are easy to |
| computer first). You can expect to pay around $50 - | | | | produce, simple to ship, and enjoy high returns |
| $80 all up. You don't need expensive equipment to | | | | because people aren't paying for the physical form |
| get started, although you may have to upgrade if as | | | | the product is delivered in. Remember, that after |
| you go along… | | | | you've completed your product, you'll be making |
| Assuming that you've researched you topic (and | | | | nearly 100% profit (that's if people are interested |
| target market properly), you can now start working | | | | enough to buy it). |