| Making Money With Information Products | | | | $80 all up. You don't need expensive |
| | | | equipment to get started, although you may |
| | | | have to upgrade if as you go along… |
| | | | |
| Profit Puppy Ecourse No.8 | | | | Assuming that you've researched you topic |
| | | | (and target market properly), you can now |
| Making money with information products | | | | start working on your information product, |
| | | | which should give some step-by-step advice on |
| -Guys, this is one of the most powerful | | | | how to overcome a particular problem or |
| business strategies on the internet!- | | | | achieve a particular goal (there's more about |
| | | | picking your topic below). Just remember that |
| So have you ever thought about becoming an | | | | when you start recording you deliver the |
| infopreneur? | | | | essence of your experience (or research) in |
| | | | an entertaining and concise way. If you are |
| Info marketing is a multi-million dollar | | | | producing an instructional CD or tape, a |
| industry which is still open to just about | | | | simplified and bare bones approach is often |
| anyone with a good idea. There's the | | | | best. Come up with steps that will help your |
| potential to earn a six figure income from | | | | customers achieve their desired goal/s. |
| selling your own tapes, ebooks, videos, | | | | |
| reports, CD's, ezines and DVDS to name a few. | | | | When you're ready to go, shut off the phones |
| | | | and start recording (it's also a good idea to |
| I actually know a few people who are making | | | | have a script in front of you). Record your |
| millions a year through home-based operations | | | | tape in less than 60 minutes. Play it to your |
| (and a few others who have been able to | | | | friends, make any changes you think might be |
| subsidize their incomes from low risk | | | | worthwhile based on their advice. When you're |
| business ideas). In most cases, all it took | | | | happy with the final product, create some |
| was some good market research and the get up | | | | duplicates (or get someone to do it for you) |
| and go to actually put the information | | | | and then start selling your product on the |
| product together. | | | | Internet - It's that easy! |
| | | | |
| Believe it or not, that's the biggest | | | | Making your own DVD information product |
| obstacle to overcome when putting together an | | | | |
| ebook or DVD product is actually having the | | | | If you think your idea is an exceptional one, |
| motivation to get started - it's not as hard | | | | or something that could work better visually, |
| as it sounds! | | | | then you might consider producing your own |
| | | | DVD of Special Interest Video (SIV's). This |
| The most common, and usually the most | | | | type of information product (often referred |
| successful information products are e-books, | | | | to as Guerilla Video) is becoming more |
| audio cd / tapes and increasingly, DVD's. | | | | popular as the required production technology |
| We'll take a look at each of these categories | | | | becomes more accessible. Anyone with a DVC, |
| below: | | | | a computer and some editing software can now |
| | | | make fairly professional looking DVD's. |
| Writing a successful ebook | | | | |
| | | | DVD's like tapes and CD's are also more |
| You really have 2 options here. You can | | | | valuable in terms of what your customer might |
| develop the content of the e-book yourself, | | | | pay for them; although they are more |
| or you can get someone to do it for you. | | | | expensive to produce, people are more likely |
| There's a few other ways you can go about | | | | to pay extra money to watch a DVD (especially |
| creating an e-book, for instance, obtaining | | | | if it can show them how to do something |
| the rights to an out of print book, but these | | | | instead of having to listen or read about |
| methods and considerably more complex and | | | | it). For example, showing someone how to |
| don't offer any guarantees. | | | | dance or swing a golf club would be much more |
| | | | valuable then telling them how to do it. |
| If you're a semi-confident writer, my advice | | | | |
| would be to try and write the book yourself. | | | | Remember that the 'if you can't do it, get |
| A good way to start is to write about | | | | someone else to' principle applies for DVD's |
| something that you are interested in - spend | | | | and audio information products as well. It |
| 15 minutes a day putting down your ideas, if | | | | will cost you a little extra, but will |
| you find you are struggling, do your best to | | | | usually be worth it in the long run. |
| outline your ideas and then investigate the | | | | |
| possibility of hiring a writer to research | | | | Regardless of your current level of video |
| and draft the remainder of your ebook. | | | | expertise, if you have the basic equipment, |
| | | | you can produce your own SIV. The first time |
| There are loads of good writers around who | | | | around, you should consult with a sound and |
| will put together polished and concise copy | | | | lighting technician and hire a video editor |
| for around 10 cents per word. Take a look at | | | | who can help you assemble your masterpiece. |
| for more information about finding a | | | | |
| freelance writer. | | | | Picking a topic and selling it |
| | | | |
| Some writers expect up to $175 US an hour for | | | | I probably should have covered this at the |
| their services, although thanks to the | | | | beginning? Anyway, by now you've probably |
| internet, it's not impossible to find a | | | | got 3-4 ideas for your own e-book? If not, |
| reasonably talented scribe for around 10 | | | | you'd better get brainstorming! |
| cents per word. It's important that you are | | | | |
| clear in what you want to achieve when | | | | Have you ever trained an animal? There's a |
| advertising a project so that you attract | | | | product right there. Do you have a fantastic |
| someone who is suited to the project. If you | | | | way to save money? There's another product. |
| don't have any luck with Elance or Freelance | | | | Do you know how to build anything? That's |
| Writers, you could also try posting to Yahoo | | | | definitely a product. There's potential for |
| Groups or approaching people at your local | | | | information products all around you. The most |
| uni. | | | | important thing is that you research you |
| | | | target market properly and find out what they |
| It's important to remember that your reader | | | | are interested in. A great way to do this is |
| probably won't be too concerned about your | | | | to post a short online questionnaire which |
| command of the English language - just make | | | | you can advertise through pay per click |
| sure you clearly explain your concepts and | | | | Google Adwords. You could offer to give away |
| ideas (especially if you are writing a | | | | a free copy of your product to anyone who |
| "how-to" style ebook). For more information | | | | helps you out with your market research. |
| about writing and marketing e-books, visit | | | | |
| where you will find a number of valuable | | | | Before marketing your product, decide how |
| resources. | | | | much it's worth: as a rough guide, you can |
| | | | sell an audio tape for at least $10 - $30 or |
| Audio CD's and Tapes | | | | a series of tapes for a lot more (depending |
| | | | on the subject) and you should be able to |
| If you don't fancy yourself as a writer | | | | double that price for a CD or DVD product. At |
| whatsoever, another option you have is to | | | | the end of the day you really have to test |
| create and audio tape or CD. It's not as | | | | your price -you need to understand how much |
| expensive as you might think, and audio | | | | the market values your information. If your |
| products still have great appeal for buyers. | | | | product can help other people earn money, you |
| | | | should be able to sell it for $97 per unit or |
| While DVD's and Videos have become easier to | | | | more. If you're trying to market a dog |
| create, tapes and CD's are still the mainstay | | | | grooming manual you may find it more |
| of the information product world. The reason | | | | difficult to generate good returns - you must |
| of this is that media savvy buyers aren't | | | | pick your topic carefully. |
| enticed by the often amateurish production | | | | |
| qualities of video or DVD info products. | | | | Some killer website copy, targeted ads and |
| Another advantage of tapes and CD's is that | | | | packaging can all help add value to your |
| you can listen to them anywhere, for example | | | | product. You will also need a merchant |
| in your car on the way to work. | | | | account so you can accept payment for your |
| | | | information product. Visit to learn more |
| To produce a CD or Tape of reasonable | | | | about merchant accounts. |
| quality, you are going to need to purchase | | | | |
| (or hire) the necessary equipment. If you | | | | E-books, tapes and SIV information Products |
| can afford to buy some studio time, it's | | | | can be the ideal business to start - they are |
| worthwhile, but if you just starting out, | | | | easy to produce, simple to ship, and enjoy |
| it's an undue expense that you can avoid. | | | | high returns because people aren't paying for |
| Your local electronics store should be able | | | | the physical form the product is delivered |
| to arm you with a noise reducing microphone | | | | in. Remember, that after you've completed |
| and some high quality audio tapes (although | | | | your product, you'll be making nearly 100% |
| you could record your to your computer | | | | profit (that's if people are interested |
| first). You can expect to pay around $50 - | | | | enough to buy it). |