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Italian Persuasion and Sales Secrets

During a recent vacation to Italy I've beencolors in the same model.In another
watching,boutique, Missy would be trying on one top
and
listening and observing how the Italians
persuade,the sales rep would have the other colors
lined  up  for  her
influence and make the sale. It's
fascinating  andon the counter and several other outfits
that  matched  her
extremely profitable to study.First, as
tourists we are influenced by recommendationschoice. It was pretty amazing to see them in
byaction. Of
someone we perceive as an authority. Forcourse, she ended up buying more than she
starters  there'soriginally  came
our guide book. All the major guide booksin for.Another thing we saw at retail shops
will  give  youwas  the  packaging.
sleeping recommendations and dining spots.For many of the items we bought they
My  wife,  Missy,immediately  wrapped
and I brought along 2 books. The Rick Stevesthem up so they would be suitable for a
guide  topresent.  We  even
Italy and also Frommers. So if Rick orwent to a Pharmacy to buy Advil because my
Frommers  says  go  toback  was
this restaurant we're more likely to gohurting and the pharmacist wrapped that up
there.  Or  bylike a present.What else do you do on
vacation  besides  shopping?  How
asking the front desk or concierge for a
recommendationabout eating?Italian waiters do a masterful
job  at  selling  and
we'll take it.Next, let's talk about
shopping.  Many  of  the  sales  peoplepersuading patrons that's really worth
studying.  One  of  my
I've encountered who work retail have a very
understatedfavorite meals in Florence the waiter used
the  assumptive
yet effective way of making the sale. In
Florence,  we  wentclose to take our order. I asked for a
recommendation  on
to many of the high-end Italian shops.
Inside  the  Armaniappetizers and he would mention the mushroom
and  tomato
store I was looking for a new sport coat. I
found  adish was excellent. Then he'd start writing
and  talking  at
wonderful jacket that I wanted to try on.
The  problem  wasthe same time, "one mushroom and one tomato
for  the
I was wearing a polo shirt and that's a bit
thicker  than  alady."He went on like that with the pastas
and  entrees  assuming
regular dress shirt so the jacket wouldn't
fit  right.  Sowe'd have 2 of everything. He was wrong but
I'm  sure  they
my sales guy gave me a new Armani shirt to
try  ondo a whole lot more business like this.
After  the  meal  the
underneath my jacket. He quickly took a look
at  me  andshow continued. When explaining dessert he
said,  "We  have
brought back the exact right size.The
gentleman then brought me 5 different jacketsthe World's best cheesecake and Europe's
to  trynumber  one
on but none of them worked. However, all waschocolate cake."Who gave them that honor?
not  lostI'm  sure  no  one.  They  just  said
since after trying on the jackets I fell init. We did split the cheesecake and it
love  withreally  was
"my" Armani shirt. Yep, I ended up buying itdelicious. It tasted a bit like 'no bake'
even  thoughcheesecake  -  but
it was way overpriced.A few steps away downMissy and I both love no-bake cheesecake at
Florence's  "5th  Ave"  we  walked  intohome  so  we're
Gucci. There were lots of items in therebiased.In Venice it's the experience usually
with  the  famousand  not  the  food
"G"'s that we don't have over here in thethat takes center stage. In Saint Mark's
States.  Isquare  we  sat
immediately sprinted over to a burgundydown and had a glass of wine, a coffee and a
Gucci  motorcyclewater.  The
helmet and stuck it on my head to continuebill? A jaw-dropping $45. We were charged
the  traditionfor  music  and
of being an obnoxious American. :)Afterbread/cover charge plus the outrageous
making a fool out of myself, I wandered upamount  for  our  3
into
beverages. But it's okay because it was an
Men's shoes and found a pair of loafers Iexperience  we
loved I  asked
were paying for and not the drinks.This
the girl working in shoes to help me find myrestaurant has a complete band outside
size  and  sheplaying
brought them out for me to try on. Then sheclassical Italian music and the whole
did  somethingexperience
I've never seen before at retail...she keptof sitting in the center of the Square to
absolutelywatch  the  people
silent. Missy and I talked about the shoesmill about was worth it. But it just goes to
and  if  I  shouldshow  you  if
get them or not. We discussed the comfort ofyou create an experience you can get away
them  and  ifwith  highway
they were slipping or not. But during all ofrobbery.And what is the most famous
this  -  theexperience  in  Venice?
sales girl remained quiet.From negotiationsGondolas, right? There's no better example
we  know  silence is the most powerful tacticof  paying  for
any side can take. Usually the sales rep isan experience because where would you pay
telling  me  howabout  $150  for  a
great the shoes look, how carefully they areover glorified canoe? Now I'm not
constructed,complaining  because  the
etc. But here absolutely nothing butgondola ride is a must for many tourists.
silence.  I'm  sure  youAnd  Missy  and  I
can guess - I bought the shoes.Now if youloved it - but when you stop to think about
think I'm the only one who was shopping -it  you
think
wouldn't pay for this anywhere else.Now
again. Missy did her fair share inbefore you dismiss all of this and say "My
Venice.Since it got a bit colder, Missy wentbusiness  is
looking  for  warmer
Different!" - just stop, re-read and think
clothes. We went in and out of boutiques allabout  how  you
day  and  even
can apply this in your business. I promise
returned to the same ones 2 or 3 times. Onceyou can.Ciao! :)(c) Surefire Marketing,
Missy  found  aInc.Yanik Silver is recognized as the leading
expert  on
sweater to try on and before she could leave
the  dressingcreating automatic, moneymaking
websites...and  he  still
room, the sales rep came bounding in with 2
or  3  moredoesn't know how to put up a website.



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