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Rockstars and Piracy in Asia

I'm a huge fan of reality shows. The most forefront of technology and mp3's are the
recent one I've been following is format of choice. So why aren't there
Rockstar INXS - the show which follows more channels available to the Asian
the super 80's Australian band, INXS, and markets?So, what did I end up doing? I
their search for a new lead singer.If you did what MSN support told me to do, visit
haven't seen it, it's a great show, the other regional MSN sites like Singapore
music and performances are incredible and Australia to see whether I could find
(blows American Idol or any Idol show out the music there. I found music but not
of the water). The other great thing the Rockstar songs from the show I was
about this show is that the voting looking for. Getting a little frustrated
(everyone gets to vote for their and agitated at the fact they really
favourite singer) let's people all over didn't want to make money off me by
the world vote for their favourite singer making it EXTREMELY difficult for me to
where most other shows restrict buy from them.After all this, there is a
interactions to American audiences point I'm trying to make (actually two
only.Of course, after each show is over, points):I'm sure the artists and the
the music is available to download from producers of the show could have made
the MSN music site. So, after hearing double, three times maybe even ten times
some great music, I quickly logged on and the sales they made if they made the song
went straight to the MSN music site and downloads available to the rest of the
decided to PAY FOR the music downloads. I world or at least to the other markets
was more than happy to contribute and that the show was playing in (i.e.
give these deserving artists what they Australia, Philippines, Hong Kong, etc) -
deserved.But guess what? The music Lesson to be learned: Don't make it
downloads are only available to US difficult for your customers or potential
audiences! I quickly contacted MSN customers to buy from youPiracy and
support, "Where can someone outside of intellectual property infringement IS a
the US buy this music?" They quickly and problem in Asia. However, it could be
politely replied and said that it is less of a problem if companies would
presently only available to the US market understand that a normal person in
but music will be available in other Mumbai, Bangkok or Beijing isn't going to
markets later. Later? How much later? The pay (or afford to pay) US$20+ for a CD.
shows already over!Look at iTunes, that's On the other hand US$0.99 per song
only available to US, Canada and the UK download sounds reasonable and most
as well. What about the rest of the people could afford that, assuming they
world?It's kind of strange when I hear had internet access, but without a
complaints about the piracy problem in reasonable access channel to these
Asia, not to say there isn't, but affordable alternatives where else are
companies aren't helping themselves if they supposed to go to satisfy their
they don't make legitimate copies demand?
available from the right channels. Where Wayne Po is the founder and publisher of
else are consumers supposed to turn to if ( an online magazine helping overseas
they have no legitimate outlet to buy businesses who want to expand and do
from?Let's face it, CDs are so 90's. Not business in Asia.
to mention expensive. Asia is at the




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