| Have you put off, or given up entirely, the | | | | as a wallflower. High school wasn't much |
| idea of writing that book, or creating a CD | | | | better, but I was able to retreat into punk |
| or DVD, for your business? | | | | rock and avoid the 'popular' high school |
| | | | scene. |
| Maybe you've let that idea slip away because | | | | |
| you thought your business wasn't suited to | | | | Even today, as my 20th high school reunion |
| it. I mean, what you do is so individual and | | | | approaches, I can find myself in wallflower |
| personal, or too complicated to explain, or | | | | situations. I have better coping mechanisms, |
| so intuitive in nature, that it can't be | | | | but it's still painful. |
| captured in a product. | | | | |
| | | | How many wallflowers are in your business' |
| Or maybe you already sell a product, and you | | | | dance hall? |
| can't imagine what a book or CD would | | | | |
| possibly do for your business. | | | | People who are struggling with something are |
| | | | unsure of themselves. They are upset, |
| These kinds of products- books, CDs, DVDs and | | | | insecure, hesitant. They want to dance the |
| their digital downloadable equivalents: pdfs, | | | | tango, but they don't want to look foolish |
| mp3s, mpegs - are called information | | | | and be rejected. |
| products, 'info products' for short. | | | | |
| | | | Do you think it might be easier for those |
| And, if you are putting off creating one, you | | | | wallflowers if you met them at their seat |
| are doing a disservice to all the people who | | | | with a glass of punch, and talked with them |
| are waiting for you. | | | | awhile, before you even asked them to dance? |
| | | | |
| What's the purpose of having an info product? | | | | A good information product doesn't recreate |
| | | | your business to give the full dance-hall |
| Some people will tell you the purpose is to | | | | experience. It doesn't deliver the same |
| have 'multiple streams of income' or to 'fill | | | | intimacy, or the same instruction, or the |
| your business to overflowing.' It's true, a | | | | same in-depth support, or the same results |
| good info product can create these kinds of | | | | that your main products or services do. |
| results. | | | | That's not its job. |
| | | | |
| But that's not why you create one. If you | | | | The job of a good information product is to |
| create it for that reason, you are chasing | | | | help people dance along off to the side, out |
| the money, and you'll end up chasing away | | | | of the spotlight. This will not only help |
| your customers. | | | | them get some of the results they need, but |
| | | | it will also get them ready to get out on |
| The purpose of an info product is to help the | | | | your dance floor and engage more deeply with |
| wallflowers. | | | | what will really help them: your main |
| | | | products and services. |
| A wallflower is that term used at dances and | | | | |
| other social events where someone who is | | | | And, it's not a bad thing that info products |
| feeling a little shy or awkward will take a | | | | can create a nice flow of income for you as |
| seat next to a wall, and plant themselves | | | | well. |
| there, and never get out on the dance floor. | | | | |
| | | | Ready to deliver that glass of punch and |
| In junior high I was painfully shy, and lived | | | | create an info product? |